The Operating Model

Five steps. One model.

  1. See

    We see where capital, brand equity, or technical leverage is sitting unused inside a business.

  2. Assess

    We assess what's real, and say so plainly when it isn't enough to act on.

  3. Architect

    We architect the path: what to fix, in what order, and who should do it.

  4. Connect

    We connect you to the specialist, partner, or system that executes the work.

  5. Stay Involved

    We stay in the relationship through delivery, not just through the introduction.

What We Do

Three capabilities.

AI Architecture

Applied AI, demonstrated in our own operations first, and advised into yours: where it can responsibly reduce cost or friction inside a specific business, not a generic chatbot bolted onto a website.

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Growth Opportunities

The architecture for finding capital, revenue, and efficiency a business has already earned but not yet claimed. Capital Recovery is the active practice inside it today.

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Milo

An AI brand auditor that grades a brand across all 12 dimensions to the Fortune 500 standard, then writes the fixes itself.

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Growth Opportunities

Capital you've already earned.

Growth Opportunities is the container: every category of value a business has already earned but not yet claimed. Capital Recovery is the flagship example, active today.

01

Capital Recovery

Active Practice

Finding what has already been earned.

Most owners leave money on the table not because they are careless, but because finding it is a different job than running the business. Your CPA files what you tell them. An engineering-based study, a rate audit, a reclassification review: that takes a specialist whose only job is looking.

Our role is strategic connection. We identify where the opportunity lives, introduce the owner to the right specialist, and stay in the conversation through delivery. Collaborative with the CPA relationship, never adversarial.

Fee StructurePerformance-based
EngagementAdvisory
Book a discovery call

Tappmedia may receive a referral fee if you engage a specialist partner we introduce you to. This page is general information, not tax, legal, or accounting advice; recovery work is performed by specialist partners in coordination with your CPA.

Recovery Categories
Cost Segregation R&D Tax Credits Tariff Recovery Property Tax Reduction Workers' Comp Audits Merchant Fee Audits Retirement Plan Review Zero-Cost Employee Benefits Class Action Settlements Medical Underpayment Audits
How Capital Recovery Works

Four steps. No exposure.

1.

A direct read.

The discovery call is an honest look at whether a real opportunity exists on your specific situation. If it doesn't, we tell you.

2.

The right introduction.

If there's something real, we introduce you to the specialist partner who actually does the work: the engineering study, the audit, the filing.

3.

Delivered with your CPA.

The specialist runs the study or review and handles the filing, in coordination with your CPA, never around them.

4.

Paid from what's found.

We work on contingency: no savings, no fees. You pay from what's recovered, or you owe nothing at all.

Why The Work Holds

Most recovery work stops at an estimate. Every engagement here is paid only from what it actually finds.

That is the whole model, not a marketing line. Contingency work, no savings, no fees, so the incentive is to find what is real and say so when it isn't.

Milo

Graded to the Fortune 500 standard.

02

Milo, the Master Brand Audit

Active Practice

Grading brands to the Fortune 500 standard.

Most brand help stops at the diagnosis: a deck of recommendations someone else has to execute. Milo is different. It grades a brand across all 12 dimensions to the Fortune 500 standard, then writes the fixes itself: the rewritten copy, the corrected positioning, the finished asset, not just the note that something is wrong.

Milo is proprietary technology, built and operated by Tappmedia. It is a fixed-scope, one-time engagement, not a subscription, and not a human consulting-hours model dressed up as software. No specialist referral, no contingency fee: a direct engagement with Tappmedia.

Fee StructureFixed-scope, one-time
DeliveryA day or two
Visit Milo, the Master Brand Audit
Illustrative specimen Lumara Wellness, a fictional brand, shown to illustrate Milo's methodology. Not a client result.
01Brand Identity & PositioningB
02WebsiteC
03LinkedInB
04Social MediaC
05Content Strategy & MessagingB
06Lead Generation & Conversion InfrastructureA
07Trust & Authority SignalsB
08Competitive DifferentiationC
09Online Reputation & Search PresenceB
10Email & Content DistributionD
11AI Search VisibilityC
12Legal & Regulatory ExposureClear with conditions
The Principal

Donald "B."
Tapper

Founder & CEO · Tappmedia NYC LLC

Nearly two decades in financial services and broadcasting before founding Tappmedia NYC. The practice was built on a single idea: that the most valuable work sits at the intersection of what a business owner already earned and what they are about to build next.

Author of Master AI Chat for 50+: Use AI as a Thinking Partner, Not a Tool, published with co-authors Sydonie and Leslie Tapper. Leads advisory work in the capital recovery space through specialist partnerships, alongside a separate product practice in applied AI and brand strategy.

Based in Brooklyn. Works with business owners who value direct communication, performance-based fees, and the kind of discretion that comes from actually understanding their position.

Practice Est.
Tappmedia NYC LLC, 2023
Author
Master AI Chat for 50+
Field
Growth Infrastructure
Location
Brooklyn, New York
What We Are Not

Tappmedia is not a tax firm, an accounting firm, a law firm, an insurance company, or an audit firm, and makes no guarantee of results. Where that specialist work is required, Tappmedia connects you to the firm that does it, and stays in the relationship. That distinction is the whole point, not a disclaimer.

How We Work

Four non-negotiables.

§ Method
I.

Paid on contingency.

Capital Recovery work is paid on contingency: no savings, no fees. When there's a real opportunity, you're paid from what's recovered. When there isn't, you owe nothing. The model forces honesty on both sides.

II.

Collaborative, never adversarial.

Your CPA is our ally. Every engagement is structured so the existing advisors in your life are strengthened by our involvement, not circumvented by it.

III.

Discreet by default.

We do not publish client names or case values. The work is private because the information is private. References are provided only when a prospective engagement reaches a point where both sides benefit from them.

IV.

Build to last.

Recovered capital is only useful if it gets put to work. We stay in the conversation past the recovery itself, not just through the check.

On The Record
Est. 2023
A Brooklyn house, founded in 2023 and built on direct relationships.
Paid on contingency
Capital Recovery: no savings, no fees. You pay from what's recovered, or you owe nothing.
10 recovery categories
Cost segregation, R&D credits, tariffs, and more, reviewed directly on a discovery call, not a sales deck.
Published author
The principal writes on applied AI, including Master AI Chat for 50+.
Common Questions

Before the first call.

9 / Answered
Most of our work is with small and mid-market, founder-led businesses. If you own the decision and value direct communication, you are the fit. If you need a large vendor with a project queue, we are not the house for you.
Tappmedia sees where capital, brand equity, or applied AI could change a business's position, assesses what's real, architects the path, and connects you to the specialist partner or system that does the underlying work. We stay in the relationship through delivery.
Specialist partners do: licensed firms and practitioners who handle the engineering studies, audits, filings, and other regulated work. Tappmedia is not a tax firm, accounting firm, law firm, insurance company, or audit firm, and does not perform that work itself. Our role is to identify the opportunity, make the right introduction, and stay involved.
Milo, the Master Brand Audit, is Tappmedia's own AI-driven product. It grades a brand across 12 dimensions to the Fortune 500 standard, then writes the fixes itself. It's a fixed-scope, one-time engagement, built and operated by Tappmedia, not a specialist referral.
Our role is strategic connection. We identify where unclaimed capital lives in the tax code, introduce you to the right specialist for cost segregation or R&D credits, and stay in the conversation through delivery. The work is collaborative with your CPA, never adversarial.
No. We do not publish client names or case values. The work is private because the information is private. References are shared when an engagement reaches the point where both sides benefit from them.
Capital Recovery is paid on contingency: no savings, no fees. You pay only from what's recovered. Milo is priced separately, as a fixed-scope, one-time engagement.
Fair. That is why the discovery call is a direct read of your position, not a pitch. If the fit is not there, we will tell you who does the work we don't.
Book a discovery call. One focused conversation, with a response within one business day. No decks, no pressure.
The Next Step

It starts with a discovery call.

The discovery call is a direct conversation about where your business stands: what's already been earned but not yet claimed, where AI could responsibly change how you operate, and whether your brand holds up under a real audit. No decks, no pressure. If the fit is there, we continue. If it isn't, we will tell you who does the work we don't.

Book a Discovery Call donald@tappmedianyc.com

A focused discovery call. Response within one business day. No pitch.